Principles for Good Animation

While technology usage is essential in today's animation production, it is really the creativity of the people that makes the particular work a roaring success.

According to Vision New Media Group's chief executive officer Low Huoi Seong, the principles for good animation remain the same when Disney first came out with a hand drawn and two-dimensional Mickey Mouse cartoon about 70 years ago.

"Animation is done like a flip book concept and the principles very much remain the same. Although innovation seems to be going towards hi-tech, it is actually very much grounded on basic principle that Disney animators came out years ago."

Low said to be successful in the industry, one needs to be able to combine technology with creative skills, the language of animation and storytelling.
"Animation is special because it tells a story that distorts reality. And if you watch cartoons that go back 50 years such as the original Mickey Mouse, Tom and Jerry and Looney Toons, you can still sit back and laugh for half an hour," he said.

The company which has done outsourcing jobs for international and local clients is proud to win several awards for its work.

Its adult three-dimensional (3-D) animation Tripping the Rift that spoofs popular sci-fi movies such as Star Wars and Battle Star Gallactica, not only garnered the highest ra